The market
is already
there.
Pet care is one of the most resilient consumer categories in the U.S. Hydrodog is the brand built to lead it.
Annual Spend
in the U.S.
Leased Vehicle
This is not
a trend.
Pet care has grown every single year for three decades. Mobile grooming is its fastest-growing segment.
Annual Spend
of Category Growth
Own a Pet
in the U.S.
Pet grooming is not discretionary. It is recurring, maintenance-driven, and demand is built into the household. Grooming is not something families choose when times are good — it is something their dog needs every 4–8 weeks regardless of what the economy is doing.
Compare this to other service franchise categories. Lawn care is seasonal. Home services are project-based. Food is competitive and margin-compressed. Pet grooming is none of those things. It is one of the most structurally sound recurring revenue models in franchising — and mobile removes the one constraint that limited it for years: the storefront.
Recurring, non-discretionary maintenance.
Grooming is a need, not a want. Every 4–8 weeks, the appointment comes back around. The route doesn't require advertising once it's built — it operates on rhythm.
Mobile eliminates overhead. Route builds density.
No lease. No buildout. No retail footprint. Revenue scales with vehicles, not square footage. Every additional van is a multiplier, not a location cost.
Revenue levers are measurable and manageable.
Average ticket. Appointment frequency. Route efficiency. Groomer productivity. These are real numbers owners can see and move — not passive variables they're waiting on.
Why Hydrodog
wins.
The category is strong. The question is who leads it.
There are grooming businesses in every market. Most of them are one person with a van and a phone number. Hydrodog is not competing with them — we're building something they can't replicate: a brand, a system, a standard of care, and a community identity that compounds over time.
- No system or consistent standard
- One person, one ceiling
- No technology infrastructure
- No rebooking or retention system
- No brand recognition or trust signal
- No path to scale
- Proven systems, standards, and training from day one
- Built to scale — from 1 van to a developed territory
- Full technology stack included: CRM, routing, KPIs, payroll
- Automated rebooking and retention built into the model
- Recognized brand with a wellness-forward identity
- Territory protection + multi-vehicle expansion pathway
"1.7 dogs per household. The demand isn't the question. The question is who those families trust with their dog — and why they keep coming back.
— Hydrodog Market Position
The model
at a glance.
Simple structure. Real numbers. A clear path from day one.
Investment
& Fees.
Fees are sized to the territory. Investment is sized to the model — not a retail buildout.
Hometown
Market
2+ yrs grooming experience required
Standard
Market
Designed for scale > 3 units
Standard Market investment range per Item 7 of the FDD including additional optional expenditures. Leased vehicle scenario: $68,550–$128,450.
Three ways
to own it.
The right model depends on experience, time, and how big you want to grow.
Franchise
Performance.
Real numbers. Real routes. Real people who built something.
— What The Numbers Tell Us
Hydrodog's Item 19 reflects a system built by real people doing real work in real neighborhoods. Some are multi-unit owners developing their territories with growing teams. Many of the most active franchisees are owner-operators — one person, one van, one route they've made entirely their own.
Here's what's worth knowing about those owners: they are not optimizing for scale. They stopped taking new clients years ago. Their books are full, their schedule is theirs, and that's exactly how they want it.
They show up for the dogs they know, in the neighborhoods they love, on their own terms — and they've been doing it that way for years without changing a thing. Success, for them, looks like freedom. It looks like a Tuesday afternoon that goes the way they want it to go. These are the originals. The proof of concept — quiet, consistent, and deeply rooted in their communities.
But they are also one person. One van. One ceiling. The numbers reflect that reality just as much as they reflect the loyalty.
What Hydrodog is building now — and what the right franchise candidate is being invited into — is what comes next. A model designed for operators who want more than a full route. The Item 19 data shows you the floor. The opportunity in front of you is the ceiling.
| Hydrodog Franchise | Gross Sales | Tips Collected | Total Collected |
|---|---|---|---|
| Clinesmith Company, LLC | $451,830 | $83,478 | $550,858 |
| KC Mobile Grooming, LLC | $459,198 | $67,058 | $524,401 |
| BP Grooming LLC | $186,460 | $29,257 | $215,085 |
| Coda LLC | $124,661 | $15,325 | $139,151 |
| SqueakyClean K9 LLCOwner-Op | $118,095 | $10,124 | $127,199 |
| Hannah Hounds, LLCOwner-Op | $95,515 | $10,504 | $69,746 |
| Blacksmith, LLCOwner-Op | $115,325 | $21,225 | $139,056 |
| Mingling Paws, LLCOwner-Op | $63,780 | $4,421 | $64,461 |
| Tail Waggin Grooming, LLCOwner-Op | $72,485 | $9,360 | $80,833 |
| Tia Paws, LLCOwner-Op | $94,320 | $385 | $94,705 |
| Leslie BennettOwner-Op | $222,275 | $11,811 | $237,795 |
Data reflects franchisee-owned businesses for fiscal year 2024 as reported in the 2026 FDD Item 19. Some outlets have sold these amounts. Your individual results may differ. There is no assurance that you'll sell or earn as much. Written substantiation available upon request. * denotes owner-operator.
Support that
stays with you.
Before opening. After opening. Every step of building.
Before You Open
- Initial training at franchisor location + on-site in territory
- Operations, grooming standards, and client communication
- Full technology platform onboarding
- Scheduling, routing, and business management
- Must be completed to franchisor satisfaction before launch
Once You're Running
- E-learning platform with video tutorials and operational guides
- Live webinars on advanced operational topics
- One-on-one coaching via scheduled calls and in-person
- Financial Management + Leadership Development modules
- Business Growth Strategies module for scaling operators
The Technology Stack
- Scheduling and routing software
- Robust CRM + owner dashboard to run the whole business
- Knowledge base + LMS
- Website, reporting, and KPI dashboards
- Payroll, bookkeeping, hiring + onboarding tools
- Data hosting — everything included in monthly tech fee
Funding Pathways
- 401K Rollover — no loan repayments, no credit approval, capital ready
- SBA Loan — extended repayment timelines, broad use of funds
- Line of Credit — flexible access, often lower interest than unsecured
- Veteran Discount available
- Employee-to-Franchisee Discount — tiered by tenure
Hydrodog is built on the belief that grooming should feel right — for the dog, for the owner, and for the community. do.good is where that belief goes further.
We close the street. We pull out the folding tables. The music goes on and the hose comes out — and we wash dogs. Every dollar raised goes to a local rescue or shelter chosen by the franchisee. The one right down the road. The one doing the quiet work of keeping dogs safe until their family finds them.
Pick a shelter.
Local. Known. Right in the neighborhood. The franchisee chooses who gets the help.
Show up together.
A block party. Dog washes. Music on, hose out. The community doing what community does.
Dogs find their families.
Donations go to the shelter. Dogs go home. The neighborhood gets a little stronger.
"Most people think of dog grooming as a commodity. Hydrodog owners know it's a relationship business — and relationships compound."
The van pulls up. The groomer knows the dog's name. The owner gets a text when they're done. That's not what most families have right now. And with 1.7 dogs per household across every neighborhood in America, the demand is already there. We just bring a better answer to it.
Hydrodog is for the builder. The person who sees a territory as something to develop, not just a spot to park a van. The person who wants to create something their community actually values — and grow a real business around it. That's the conversation worth having.