The territory
lookup tool.
A live view of every available Hydrodog franchise territory in the country — searchable by state, city, or ZIP. Use it to qualify candidates, present options, and answer the question every candidate eventually asks: "is that area available?"
Open Territory Lookup Tool →A live view
of inventory.
This is not a territory builder. It's a real-time view of what's available — every territory has already been mathematically optimized and is on the board unless it's been awarded.
Ready for Award
in the System
State · City · ZIP
- Qualifying a candidate for a specific market
- Presenting territory options during discovery
- Answering questions about what's available in a candidate's area
- Confirming whether a specific city, ZIP, or metro has open territory
Search by state.
Or city. Or ZIP.
Each method matches a different kind of candidate conversation. Use the one that fits how the candidate is thinking about their market.
The state dropdown sits at the top of the left panel. Each state in the list shows its number of available territories in parentheses — for example, Texas (15) or Florida (9).
Select a state and two things happen at once: the map flies to that state with every available territory highlighted in blue, and the left panel populates with the full territory list. This is the right starting point for any candidate conversation about a specific state.
The city search bar sits directly below the state dropdown and can be used with or without a state selected first. Type the city — Houston, Scottsdale, Charlotte — and the list filters in real time. With a state selected, it filters within that state. With no state selected, it searches nationally.
This is especially useful for large metros that span multiple territories. Typing Houston returns every Houston-area territory including surrounding communities, giving you and your candidate the full metro picture.
Candidate says they want to be near Austin but isn't tied to a specific suburb. Select Texas, type "Austin" — you'll see every territory anchored in the Austin metro, each with its own name, population, and stats.
The ZIP search lives at the bottom of the search panel, labeled ZIP with a small Go button. Use this when a candidate gives you a specific address or ZIP code.
Enter any 5-digit ZIP and hit Go or press Enter. The tool instantly identifies the territory that ZIP belongs to, highlights it on the map, switches the state filter to match, and opens the detail card. The specific ZIP you searched is highlighted in green within the ZIP list on the card.
If the ZIP isn't part of any Hydrodog territory — because it's in a restricted state, a rural area outside our criteria, or already awarded — the tool will tell you directly.
Every field
tells you something.
When you click any territory, a detail card appears in the upper right of the map. Here's what each field means — and how to use it in a candidate conversation.
The geographic anchor.
The most distinctive city or community within the territory's boundaries. In large metros where multiple territories share an anchor city, a directional qualifier is added — for example, Austin North or Charlotte Southeast.
The system identifier.
The unique ID for that territory, formatted as STD-XXXX. Use it when referencing a specific territory in internal communications, FDD documentation, or award agreements.
State + included cities.
Confirms which state the territory is in, followed by the cities included within the territory's boundaries.
The size of the exclusive market.
The total number of people living within the territory's ZIP codes. The standard territory range is 75,000 to 150,000. Population is the single most important number for understanding the size of the franchisee's exclusive market.
Customer spending capacity.
The average median household income across all ZIP codes in the territory, weighted by household count. Strong indicator of how customers spend on pet services.
Territories above $85,000 median income are markets with strong discretionary spending. Use this when discussing revenue potential and average ticket expectations with candidates.
The direct addressable market.
The estimated number of households within the territory that own at least one dog. This is the franchisee's starting universe.
A territory with 18,000 to 25,000 dog households represents a very strong base. Present this number to candidates as their starting universe — even a modest capture rate against it represents substantial recurring revenue.
Geographic scope.
How many ZIP codes make up the territory. Gives a sense of geographic spread alongside the population number.
The exact boundaries of the grant.
Every ZIP code included in the territory — the exact boundaries of the franchise grant. If a searched ZIP is highlighted in green, that ZIP is confirmed within the territory.
Five scenarios.
Five workflows.
The five most common ways brokers use this tool with candidates — and exactly how to handle each one.
Select the state from the dropdown. Review the full territory list with the candidate. Click through territories that align with where they want to live or operate. Use the map to show them the geographic footprint of each option.
Select the state first, then type the city name in the search bar. Show them every territory that includes that city. If multiple territories appear, walk through each one using the detail card to compare population, income, and dog household counts.
Enter the ZIP directly in the ZIP search field. The tool instantly shows you which territory it falls in. If it returns no result, that ZIP isn't currently in an available territory — explain that, and offer to search nearby cities that do have available markets.
Search the metro name in the city field — with or without the state selected. Large metros like Dallas, Houston, Phoenix, and Atlanta will return multiple territories. Use the map view to show how the metro is divided and which territories are available.
Every territory visible in this tool is part of the Hydrodog pre-built inventory. Awarded territories are removed as they're sold — so if a territory appears in the tool, it's available. If a market your candidate wants doesn't appear, contact the Hydrodog development team directly.
The tool gets sharper the more it's used.
This isn't a finished product — it's a living system. The territory map is constantly being refined as awarded territories come off the board, as new markets open up, and as we learn from how brokers actually use it in candidate conversations.
The machine learns as it goes. Every search refines the model behind it, and every cycle of broker feedback makes the next version more useful than the last. Expect it to evolve. If you spot something that could work better, that signal goes straight back into the system.